Interactive Shopping

Advances in communication and transportation technology, combined with free market have given goods and services unprecedented mobility. The profusion of technology has now created the phenomenon of global culture where the Internet, satellites, and cable TV are sweeping away cultural boundaries.Global entertainment companies are also shaping the perceptions and dreams of people wherever they live.Today, changes in communications,transportation,and computer technology have given the process new driving forces where popular culture and news are shared across national boundaries,and interpersonal communication has taken on whole new meanings .

Ordinary people shop all over the world today.Online shopping is probably solving the need for many.Fashion,as a result, has seeped into every culture,affecting them all to varying degrees. Fashion has functioned throughout the history of man as a determination of identity and especially impacts our occupation or status,as‘cool’and 'popular','trendy','modern’and'stylish'.The clothes we wear declare a lot about us.Currently, the designers don’t set the fashion.What they show on the catwalks and seen by celebrities is later displayed to the rest of the world. Manufacturers adapt a fraction of styles produced by designers but even then, only a certain proportion of these have caught on.Thus the youth and the fashionistas tend to follow those celebrities in the fashion world rather than following recent up-market styles.Fashion also plays a large part in establishing a body image. Catwalk fashion models exhibit to promote the designer clothes they wear, while also endorsing body identity.The aesthetics of the body has become a matter of psychology and performance, it is experienced as a way to feel good and maximize self-confidence.Hollywood plays a major role in establishing trends as well, and, as a result the media is Hollywood’s best friend.

The best known designers in America and known by all, are Donna Karan, Ralph Lauren,Calvin Klein andTommy Hilfiger. All these designers along with sportswear giants Nike and Adidas have far more cachet with American consumers than Prada, Fendi or Gucci have in Europe.Clothing tells a lot about who we are, what we like to do and the kinds of things that are important to us. Maybe a T-shirt or a hat that says we have a favorite movie, sport or cartoon character.The ability to shop any time is the chief advantage of online shopping and its time saving from not having to navigate the traffic jams and queues of holidays combined with lower prices and the availability of free shipping are the second most important factor.

Home shopping is also the future for a large percentage of fashion retailing. Trend experts predict that by 2010 more than 80% of shopping will be delivered to our homes. The fact is that many of us already browse all day in the shopping mall, but don't fret if we don't buy that day. We know from experience that the same or similar item is frequently available at less cost through direct shopping with home delivery such is the uniformity of mass produced goods in the third millennium.

An extensive consumer study of mobile Internet usage and attitudes reveals key insights into the importance of a better mobile web with practical content for its users. Rather than basic entertainment and ringtones,consumers stated that their most wanted mobile activities included phone-optimized banking and travel planning.Nearly 90 percent of consumer respondents stated that they would be more likely to choose an airline with mobile check-in facilities over one that did not offer them. Additionally, trust in the mobile Web was inherent throughout the results of the study. In demanding access to mobile banking and mobile commerce abilities for basic utilities such as groceries, plane tickets and books, consumers said they trust the mobile Web to keep their personal information secure, as opposed to the PC-based Internet, where security remains of utmost importance.

Whether it is online services ,website, shopping TV, or screen-based phone, creative experience is the key in modern technology to allow people to communicate with others with interactive media to encourage initiative, and offer unique and personal experiences.